Today's App Development
We live in an increasingly digital world. A 2017 study by the Pew Research Center shows that 77% of adults in the United States currently own a smartphone and 51% own some sort of tablet. Furthermore, approximately two-thirds of smartphone owners access the internet on their phone on a daily basis. With these numbers continuing to increase every year, it’s hard to deny that mobile app development can take your business idea to the next level.
Chances are good that your customers are going to be accessing your website from their mobile phone at some point, if not almost exclusively. A mobile app makes the user experience easier and more enjoyable, therefore increasing the chances that users will continue to use your services. Some business owners think that having a mobile-friendly platform for their regular website is good enough for the consumer. However, not all mobile websites function consistently from device to device, leaving it up to chance that some mobile users will have difficulty interacting with certain functions and tasks on their mobile phone.
Additionally, mobile websites are designed to function best for easy readability and navigation but often not for process management. A negative experience interacting with a mobile site can send your customers running for the hills, looking for something easier and more manageable. Mobile apps are designed to handle all the processing and serviceable options that your business is providing with reliable functionality. Having an app for your company will also increase the amount of time that consumers would normally have spent on your mobile website, thereby increasing sell-through.
Mobile apps also help to increase customer loyalty as people know that your company’s app can meet their needs, as well as reinforce your brand with specialized, customizable functions that customers can depend on.
When you develop a mobile app, it’s good practice to hire developers to build both an Android and iOS version of the app. While this is more expensive and a longer process than simply building an app for one platform, having both will ensure consistency across the board for your users and increase your market. Looking around, it might seem that a majority of people have an Apple smartphone or tablet but that’s only true in the US. Android has actually dominated the world market, making up for a whopping 87% of smartphone worldwide due to the fact that Android caters better to people in countries where multiple languages are commonly spoken, like is true for many European and Asian countries. If you own an international company, neglecting to create an Android friendly app would alienate a large portion of users.
Another perk of having an Android app in particular is that links through Google Play help boost SEO ratings. Each click and gesture on your app converts to corresponding clicks on your website, increasing popularity and translating into a higher rank on Google.
In short, a mobile app is obviously the right way to go if you’re looking to move your business idea forward. Your customers will have an easier time interacting with an app platform and will be more likely to return to use your services again and again.